SERVICES · 21 JULY 2026
Campaign disciplines for the pitch floor
PitchBlaze is a Singapore marketing agency focused on campaign planning, creative pitching and go-to-market activation for B2B organisations and scale-ups. Every discipline below is delivered by our agency team with AI-assisted workflows under human strategy — not sold as software licences.
Indicative ranges are quoted in SGD; final fees depend on scope, channels and timeline. We scope honestly after a pitch review call. Marketing outcomes depend on market conditions, budget, creative execution and audience response — we do not promise specific sales figures, follower counts or viral reach.
1. Campaign Strategy, Discovery & Briefing
We begin where most launches go wrong: an unclear brief. Our strategists facilitate discovery sessions that translate business goals into a go-to-market brief your creative team can actually execute — audience segments, offer logic, channel hypotheses and success criteria that survive the first performance read-out. AI marketing tools may summarise competitor messaging or draft interview guides, but the brief is written and owned by humans. We document assumptions, flag gaps in audience research, and align stakeholders before any concept work begins. Typical project: S$8,500–S$18,000. Suitable for SMEs entering a new category, in-house teams preparing an external pitch, or founders who need an independent read on their launch narrative before committing media spend.
2. Audience Research & Message Framing
Before concepts land on a pitch board, we pressure-test who the message is for. Audience research combines qualitative interviews, social listening and AI audience insights — always interpreted by strategists who understand Singapore market nuance and platform behaviour. Message framing workshops produce three to five hooks ranked by clarity, not hype. We document what we do not know as carefully as what we claim, because overconfident messaging is how week-two fatigue starts. Research outputs feed directly into the creative pitch — not a PDF that sits unused. Typical sprint: S$6,500–S$14,000 over three to four weeks. We work with B2B buyers, procurement committees and consumer segments depending on the brief; methods adapt to budget and timeline without skipping the human interpretation step.
3. Creative Pitch & Concept Development
This is the heart of PitchBlaze: the creative pitch that must survive week two. We develop concept routes, visual territories and copy territories for stakeholder review — generative AI may produce variant lines or mood references, but every route presented in the room is curated, edited and approved by creative direction. Deliverables include a pitch deck, message architecture and activation notes for paid and organic push. Stakeholders see trade-offs, not a single inevitable hero line. We prepare teams for the questions that arrive after slide one — implementation proof, platform compliance, and budget reality. Typical engagement: S$12,000–S$28,000 depending on channel count and asset volume.
4. Paid & Organic Activation
Once the pitch is approved, we plan and execute the go-live push — paid media setup, organic content calendars, landing page coordination and pacing against budget. Performance marketing here means disciplined testing, not set-and-forget automation. AI social content and AI ad concepts accelerate production; human approval gates every publish. We coordinate with your in-house team or external partners where needed, and we document platform policy constraints before go-live. Media fees are billed separately or managed transparently. Management typically S$5,500–S$15,000/month plus ad spend. We serve Singapore-focused campaigns and wider APAC programmes where the brief requires — always with lawful, platform-compliant creative and no bot or fake engagement tactics.
5. Creative Testing & Performance Review
Week-two fatigue is predictable if you never test. We structure message tests, creative rotations and read-outs that tie back to the original brief — using AI analytics where they add signal, not noise. Reports explain auction dynamics, attribution limits and what to iterate next. We do not dress vanity metrics as success; we explain partial attribution honestly because most B2B pipelines do not close inside a single reporting window. Project reviews from S$4,500; ongoing reporting on retainer. This discipline keeps the pitch floor connected to market reality — the same team that framed the brief reads the results and recommends the next cycle.
6. Always-On Campaign Retainer
For scale-ups needing a steady Singapore campaign team without building headcount, our retainer covers ongoing campaign planning, creative pitching cycles, paid activation oversight and monthly performance review. AI content workflows and marketing automation reduce drafting time; strategists retain sign-off on strategy and go-live. Retainers from S$9,500/month for a defined channel set — scoped honestly in the proposal, with exit terms documented. Retainer clients get priority pitch review slots and a single accountable team across brief, push and review. We are not a self-serve dashboard product; you work with people who know your brief.